Meet our Tribe

Our Story

We are passionate about bringing people Together, through our Rewarding and Inspiring approach, delivering Bespoke adoption solutions that continue to Evolve and promote a new modern way of working.

With over 30 years combined experience in the industry, 365Tribes journey began with the idea to create unique engaging solutions that inspire and motivate Champions and Users through their digital transformation journey. Our Digital Champions Programmes have been designed to provide organisations with a fully managed service that helps them to recruit and sustain a community of Digital Champions that drive adoption.

365Tribe offers a modern, flexible, enjoyable environment to work in. Each member of our team is an asset to the company and our customers.

Tribe Definition – A large family or group that someone belongs to / to be a part of a community.

Luke Weston

Co-Founder and Director

Prince 2 Practitioner, ITIL Foundation, Microsoft Service Adoption Specialist

As Co-Founder and Director of 365Tribe, for over 15 years, Luke has worked with some of the UK’s largest enterprise organisations, designing and delivering exceptional customer engagement and adoption programs.

Luke’s caring and determined nature, is epitomised in all aspects of his role at 365Tribe. This rubs off on his colleagues, who are willing to match the commitment he delivers in everything he does, where his passion to achieving success for clients and colleagues is clear to see.

Luke is also an integral member of the 365Tribe development team, often taking client ideas and requests and bringing them to life.

When not working, Luke enjoys time with his daughter, watching his beloved Leicester City and is an avid car enthusiast!



Zoe Watson

Co-Founder and Director 

Microsoft Service Adoption Specialist

As Director and Co-Founder, Zoe epitomises everything that is 365Tribe.

With over 16 years experience working closely with a diverse range of organisations to develop and ensure delivery of bespoke, engaging, successful learning and adoption solutions, Zoe’s reputation to deliver way and beyond expectations is recognised amongst colleagues, clients and partners.

Zoe’s passionate reputation to provide exceptional solutions, coupled with unrivalled customer service is second to none.

A thoughtful colleague and friend, Zoe leaves a lasting impression on everyone that she meets, where her caring persona radiates in everything that she does.

In her spare time, Zoe enjoys spending time with her family and friends.


Rob Pratt

Head of Product Development

Rob’s been a ‘geek’ all his life which was confirmed in 1997 when he realised his love of Microsoft Excel.

Rob loves nothing more than infecting others with his passion for all things Microsoft, which he does in his online sessions and Office 365 events, where he shares his expertise in a way that even the non geeks can see how Microsoft technologies can help them do things better.

Rob has delivered projects for global customers and plays a key part in ensuring their expectations are met, he is renowned for his superb knowledge and delivery style.

Robs in charge of developing our Digital Champions Programmes and content such as our range of YourKnowHow videos.

Rob has also written books, spoken at conferences and community events.

Rob, is a fitness freak and regular does mad things like running around the countryside in Triathlons covered in mud and when he’s not doing that he’s out and about with his wife Rachel, daughter Evie and dog Benji.


Matthew Yates

Customer Adoption Manager

Microsoft Service Adoption Specialist

Matt is the Customer Adoption Manager at 365Tribe, successfully working with organisations to achieve relevant, tailored Office 365 adoption programs.

With over 15 years’ experience in Customer Focused Solutions, Matt is passionate about delivering exceptional service in a down to earth, approachable manner. Which is often demonstrated by his willingness to be go the extra mile to ensure expectations are fulfilled.

Known as the ‘Princess’ to his colleagues, Matt spends most of his spare time picking up after his 3 daughters and watching Disney films, as well as performing in local productions.


Sarah Manley

Head of Administration

Sarah is Head of Administration ‘Chief Organiser’ at 365Tribe, as well as being the matriarch, Agony Aunt and go to person for everything.

With over 20 years’ experience in managing all the day to day functions of her own business, Sarah works tirelessly to ensure others look good. With her ‘nothing is ever to much trouble approach’, Sarah always delivers solutions rather than challenges, with exceptional service and client focus being the forefront of everything that she does.

In her spare time, Sarah is known to enjoy the odd holiday from time to time, making cocktails and keeping everyone on their toes!


Geoff Williams

Office 365 Digital Champions Expert

Microsoft Service Adoption Specialist

Geoff is a Microsoft technology and user adoption enthusiast with a passion for recruiting and empowering Office 365 ‘Champions’. Geoff has a wide range of experience and skills from arranging and presenting technology events and roadshows, creating and delivering training to building relationships and driving adoption. Geoff is an Office 365 training and engagement expert – with experience in designing and delivering wide-ranging user enablement programmes encompassing blended learning, 1-2-1, classroom, train-the-trainer, documentation, social and e-learning, enhancing collaboration with O365 components and Skype for Business. Geoff is a logical thinker with a ‘hands-on’ mentality, strong analytical skills and has great attention to detail.


Matt O’Malley

Junior Office 365 Product Specialist

Matt is our highly resourceful and focused Junior Product Specialist. A keen enthusiast of technology and gaming, Matt enjoys rebuilding PC’s, gaming and through 365Tribe has recently developed a passion for all things Office 365. Being very much a people person, Matt enjoys communicating with people through technology and in person.

Matt spends most of his time keeping gaining new skills in Office 365 and creating superb video content for our YourKnowHow library and will soon be helping to deliver our range of content and Champions Programmes.  Matt joins, Luke and Matt Yates in his love of Football and various Sports.



The team at 365Tribe were delighted to be invited by partners Changing Social and Microsoft to take part in a Digital Champions event that took place at Microsoft Paddington last November.

Building out an effective Champion Network Event

Find Out More


1000’s of Digital Badges earned to date. Here are what some of our champions had to say.